Determining the authenticity of a Burberry shirt involves examining several aspects of the shirt, including the quality, labels, pattern, buttons, and stitching. Below is a step-by-step guide to help you assess whether your Burberry shirt is genuine.
Step 1: Examine the Quality of the Material
Authentic Burberry shirts are made from high-quality materials. The fabric should feel luxurious and durable. If the material feels thin, stiff, or cheap, it may be a sign that the shirt is not authentic.
Step 2: Check the Label for Branding Consistency
Real Burberry shirts have a label that exhibits the Burberry logo clearly and precisely. You should look for clean stitching around the label, a straight Burberry font, and no spelling mistakes. The label should also include information like size, fabric composition, and care instructions.
Step 3: Inspect the Hang Tag
If the shirt is new, it should come with a hang tag that includes the Burberry logo. The hang tag should be of high quality, and the printing should be crisp and clear. Additionally, there may be a barcode that you can look up to verify its authenticity.
Step 4: Analyze the Pattern
Burberry is known for its distinctive check pattern. On an authentic Burberry shirt, the pattern should be aligned properly at the seams, and the colours should be consistent with the brand’s design palette. Counterfeit items often have misaligned patterns, especially where sleeves meet the body of the shirt.
Step 5: Assess the Buttons and Hardware
Buttons on an authentic Burberry shirt usually have “Burberry” engraved on them. The engraving should be precise and evenly spaced. If the shirt has other hardware, such as clasps or zippers, they should also be branded and of high quality.
Step 6: Look at the Stitching Quality
The stitching on an authentic Burberry shirt should be straight, even, and clean, with no loose threads. Uneven or sloppy stitching is a clear sign of a fake.
Step 7: Verify the Product with Burberry
If you have doubts about the authenticity of a Burberry shirt, you can contact Burberry’s customer service and inquire about product verification.
Additional Tips:
- Be wary of shirts sold at prices significantly lower than usual for Burberry merchandise.
- Purchase Burberry shirts from reputable retailers or directly from official Burberry stores and their website.
- Check for a serial number. Some authentic Burberry items may have a serial number located on the tag or sewn into the garment.
- Remember that a counterfeit item might meet some but not all of the criteria of an authentic item, so it’s important to look at all aspects before making a determination.
By following these steps, you should be able to determine if a Burberry shirt is real. If you’re still uncertain, it’s best to consult with an expert or reach out to Burberry for verification.